What does it cost to be a primary sponsor of a NASCAR Car?
Although there are varying levels of sponsorship in NASCAR, it’s safe to say the primary sponsorship is the “big cheese” of sponsorships. The first question interested sponsors ask is, what does it cost to be a primary sponsor of a NASCAR car? Then they often follow up with, what will this take from my budget and what can I expect for ROI? When businesses or corporations are interested in sponsorship, the most asked about level of sponsorship is that of primary sponsorship. Because of the exposure it provides, it makes it a very desirable choice.
At Wolfpack Racing we will help you determine if the primary sponsorship is the best level for your budget. Based on the information provided, we can let you know what the cost will be to be a primary sponsor of a NASCAR car. The actual cost of becoming a primary sponsor of a NASCAR car isn’t standard across the board. For some top-tier teams, you can get a primary sponsorship for X amount of dollars. Alternatively, there are lower budget teams that you can get a primary sponsorship for X dollar less. Another variable is which series you choose to be a primary sponsor in. Because of these variables, the actual cost to be a primary sponsor of a NASCAR car is determined after fully evaluating what your company is looking for.
Click here for a more detailed description of Primary Sponsorship as well as our lower levels of car sponsorship!
Primary Sponsorship
Primary Sponsors are paramount of NASCAR car sponsorships. A Primary Sponsorship features your brand on a majority of the race car. Branding is generally placed on the hood, roof, decklid, and both quarter panels. As mentioned above, the cost can vary greatly depending on the race series and the position the car generally runs in. If you want to make a big splash, Primary Sponsorships are the way to go!
As they discuss in this Forbes article, sponsorship is the lifeblood of any NASCAR team. Without corporate backing, the wheels on the racetrack stop turning. The primary sponsorship extends beyond the placement on the car and manifests into social and digital media, B2B, and hospitality.
Let Wolfpack Racing help you navigate the question of, what does it cost to be a primary sponsor of a NASCAR car. Our incredible team of professionals, with years of experience in this industry, will work hard to find the perfect NASCAR car primary sponsorship to fit your needs!
