ROI in Racing When it comes to winning, does it always tie into the ROI in racing? Not necessarily! While sponsors don’t have to retrieve a win on the race track to consider their sponsorship worth their money, it is beneficial to have that. Sponsors of winning teams often see a significant

Opportunities are everywhere! Have you ever wondered what a NASCAR sponsorship entails? Well, you are in the right place! When most people think of NASCAR sponsors, their mind immediately goes to a branded driver, racing a branded car, in a branded suit. Although they are correct, it’s not the sole way that


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