Be a Premier NASCAR Sponsor With a Track Sponsorship Through Wolfpack Racing
NASCAR is surely a national sport with three touring series—NASCAR Cup Series, Xfinity Series, and Camping World Truck Series. The three circuits crisscross the country to race in different locations each weekend for much of the year.
If you’re a local or regional business, you might think that it’s not worth your marketing dollars to sponsor a national endeavor, but the truth is, there are local opportunities year-round by becoming a NASCAR sponsor at the track level. Not only will a track sponsorship give you television exposure during race weekends, but your brand will have a constant presence at the speedway, so visitors, drivers, and fans of other series that might use the facility will see your message.
Some of the biggest NASCAR races are synonymous with brands– Coca-Cola 600, Food City 500, and Busch Clash. Opportunities for NASCAR sponsors are endless among the major series and will give you plenty of local and national publicity.
While it’s more passive than a race entitlement, securing signage at the track also gives you plenty of local exposure from fans in attendance as well as people watching on television from across the country. In addition to other racing series, many tracks host concerts and other events throughout the year, securing additional marketing value.
Fan zones are a marketer’s dream come true. Race fans tend to arrive very early or even spend a whole weekend at the track in their camper. Many fans stroll through fan zones to buy merchandise, sample products, participate in driver meet-and-greets, and more. You can use this opportunity to hand out samples, sell products, or collect customer information for mailing lists.
You can also become an official partner of a speedway, which gives you access to their customer data and perhaps even the opportunity to collaborate with other NASCAR sponsors for that particular track.